|Radionomy - Board
|[PROMOTION] 40 tips to boost audience & reach levels.
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|Author:||lnthiebaut [ Wed Jul 03, 2013 2:12 pm ]|
|Post subject:||[PROMOTION] 40 tips to boost audience & reach levels.|
:: This is a topic that includes chronological step by step tips, that can be useful to boost your audience ::
(originally compiled by Greg of 100'sentation).
♪♪♪ Very efficient
From 0 to 12hrs
Landing 1 : 12h/jday
Motivation : It's easy ! with a little time and materials.
♪♪ Create a web site on JOOMLA or another platform. If some of yours understand french, and are comfortable with HTML/CSS we recommend this site: http://www.siteduzero.com/
♪ Do not create a too complex broadcast . Go step by step. Even if you think you do right, nothing is sure. Simply create and put on air a simple and clear broadcast that reflects your radio.
♪♪ Listen yourself to YOUR radio !!! a few hours a day. You will see what's going on, the good things, the bad things, and your listening will be included in the stats.
♪♪♪ Create a Facebook group, not a fan page , a GROUP page! Doing this, you will be able to send advertising to your members and they will receive it directly on their email box. On a fan page, updates are not so easy to see. Don't do too much, but a cordial and polite advertising.
From 12 to 30hrs
Landing 2 : 30h/day
Motivation : Your are now "Advanced", so you get all the tools to reach the next level in 6 months; and most of all the "Live" functionality.
♪♪ Regularly post news on your Radionomy radio page with an appropriate title. Visitors frequently look at the latest news, and if they see nothing new happen on your radio, well it seems bad. In order to do this you have to use real subjects, of course. Take for example thematic programs….
♪♪♪ Post facebook links on musical facebook groups. Attention : do not SPAM!!! Overwise you will achieve the contrary result.
♪♪♪ Organise" live sessions" with an event or weekly frequency.
From 30 to 60hrs
Landing 3 : 30h/days
Motivation : You are half the way there… Keep being motivated. You must be now around 100/120 listeners a day, and 20 sessions of 15 mns…. It feels good.
♪♪♪ It's now time to be on iTunes, WMP, and others … They are really a REAL boost….
♪ Diversify your broadcast, why not, to offer some interactive games with gifts.
Don't go too far, be realistic; don't offer what you haven't got or you can't deliver.
♪♪♪ Be imaginative ! Friendly! You can send email to musical sites (that have 200/300 visitors a day), asking them if they agree to add your radio player on their site. (You can choose the auto-play or not). This tip gives you a 50 % positive return, because some will appreciate to use them on their blog, sites…
From 60 to 100hrs
Landing 4 : 100h/days
Motivation : Keep ahead of all you've already done, don't change…
♪ Keep safe ! Nothing is gained, nothing is lost. It can happen that a few days will not be good in terms of audience…. Tha't's not your fault.
♪♪ Update you web. You get a website, use it! It is your open door to the listeners. Don't forget to add a link on your radionomy page that links your web site. Update it frequently, make it live…
♪♪ flyers???! Do not do mistakes, go to your public. As an example, an electro radio will do well teaming with discothèques managers….
♪♪ Shor-events Organise Awards, special programs, to give more seriousness to your radio. Of course, choose the appropriate hours (Top audience, zero audience hours,….) Be strategic, try, test..and validate.
♪♪ webradio panel references. Once your radio begins to be known, add your radio on specialized web radio online directories.
From 100h to 130hrs
Landing 5 : 130h/days
Motivation : You are really going to get the "holy grall". It's time to make your listeners understand that your radio is part of their lives… So, final tips;
♪♪ Why not broadcast un-waited programs ??? I take this example; Frequently, majors radios turned towards young public, play electro on saturdays night. Why not try to innovate and play Soul, Lounge… You can inspire from TV broadcast.
♪ Create pools...
♪♪ It's summer time ?! Let's turn your radio to summer. You can find on the web thousand of musical, and samples that can be used to create a "summer atmosphere".
♪♪ Help your listeners. So perhaps the audience will decrease a little ?! but not sure. There are no mathematic rules ! Simply remember that your listeners can listen to your radio on iphone and itunes. Indicate that on your website.
♪♪♪ Finalize your broadcast. There are no rules in titles airing, but, ….afet a TopH or an advertising (?), program a hit. Keep the novelties or promos for thematic programs. Try not to make your listeners crazy, it's like at the restaurant; all must be delightful and well served. It may take time to find the final touch.
We hope all these tips will help you
(Date Version: June 2013)
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